Fighting Regulations

Protecting Reputations

Abzed is a political and media relations firm working for large multinationals and senior business leaders. Our clients arrive with a crisis. They stay because of exceptional delivery.

We do two things very well. Firstly, we ensure the survival of businesses when powerful forces want to use regulations to ban them. Secondly, we also protect reputations from journalists who would casually destroy them.

Fighting Regulations

Time after time Abzed has succeeded in protecting businesses from bans on their core products. Often these were “hopeless cases” with the odds stacked against them. We win for our clients through intuitive counter-campaigning which turns the tide in the media. We then use that momentum to persuade the politicians and regulators who hold the fate of the industry in their hands.

Our case studies speak for themselves.

  • Pet Collars: In August 2018, we persuaded Environment Secretary Michael Gove to reverse his policy on pet collars just 47 days after he announced it. More details
  • Grouse: the instinctive opposition of the RSPB to grouse moors is today being questioned by the media, officials, scientists and police officers. More details
  • Fracking: In 2017, Friends of the Earth found itself of the receiving end of front page newspaper criticism for exaggerating its claims against fracking. More details
  • E-Cigarettes: Abzed got a front page headline in The Economist in 2013 which encouraged the EU Parliament to turn down the Commission’s plan to ban e-cigarettes. More details
  • Oral Snus: A House of Commons Committee in August 2018 urged the health department to end its 28 yearlong ban on the smoking substitute snus. More details

Abzed consistently outperforms our clients’ expectations as we undertake hard-hitting campaigns involving lawyers, regulators, scientists and celebrities.

  • "You're the only lobbyist I trust"

    House of Lords
  • "We're bloody glad you're on our side"

    Large Client
  • "Your client must be proud of you"

    The Economist

Protecting Reputations

We are just as good at keeping things out of newspapers as getting them in. The legal toolkit is often limited at stopping stories – injunctions and libel actions are often seen as empty threats. Abzed’s team has worked in many newsrooms so we know why journalists choose to pull stories. Our tactics include elevating concerns about the accuracy of a story and redirecting journalists towards other issues.

People also come to us with reputations which have been unfairly damaged. These we help to restore without prohibitive legal costs.

It starts with our attitude

We are never intimidated. However powerful and entrenched the opposition seems the situation is never hopeless. Even powerful alliances cannot withstand sustained scrutiny of their ideas.  A few simple articulations of your perspective to the right individuals can halt the negative momentum. Very quickly officials and journalists realise that there is a compelling alternative point of view.

Our ambition is bold: to permanently shift the debate in our client’s favour by changing statute law, judicial interpretations, regulatory decisions and media opinion.

Case Studies

close up portrait of a man smoking an e-cigarette
Pet Containment Fences
Grouse Shooting